We are Committed to Safer Operations Across Agricultural Retail
Our Story
In 1990 a seed was planted that has grown into a national resource center focused on ag retailers and developing solutions for risk management, safety and regulatory compliance that directly affect their business.
Our early years were spent creating a unique proprietary collection of safety and compliance training materials ‒ as well as software systems and compliance assistance products, services and processes ‒ to help clients comply with a variety of regulations. The business was donated to become a private, nonprofit organization and the Institute was formed.
Today, The Asmark Institute works with thousands of agricultural retail locations and their teams across the United States.
Our Purpose
The Asmark Institute partners with agricultural retailers to strengthen safety and compliance, helping them focus on the vital job of serving farmers and sustaining America’s food system.
Raising the Standard
Asmark Institute is the nation’s leading environmental, health, and safety resource center with over 35 years of expertise serving retail agribusinesses of all sizes – including independent, regional, national chains, and cooperatives.
Built with Regulators, Trusted by the Industry
Many of our tools were developed in conjunction with, and supported by, the regulatory agencies governing the requirement, making them the industry standard.
What Makes Us Different
Asmark understands the real-world risks, workflows, and seasonal pressures of ag retail. We combine a structured compliance management system with real people who bring deep regulatory expertise and boots-on-the-ground experience. Our solutions are designed around how agricultural retailers actually operate, not just how regulations look on paper.
- Exclusively focused on the agricultural retailer
- One-stop solution for regulatory compliance needs with built-in checks and balance
- Government-recognized programs and materials
- Helpful, resourceful team committed to the retailer’s success
- Proven track record with thousands of satisfied clients nationwide
- Cost-effective solutions that scale from single locations to national operations
Trusted by Ag Retailers Nationwide
Our Leadership
Brian Mason
President & CEO
Our commitment is to help the ag industry operate safely and responsibly. That commitment is the foundation of everything we do and the standard by which we measure our success.
I personally promise that we will listen closely, think proactively, and deliver solutions that are timely, dependable, and work to solve challenges facing your operations.
Our team serves the agricultural industry through our Core Values: Humble Confidence, Team Player, Excellence, and Growth Mindset. These values guide how we show up, work together, and continually improve to meet your evolving needs. We view ourselves not simply as a service or software provider, but as a long-term partner—one who stands alongside you as regulations evolve, operations modernize, and risks grow more complex.
Your trust is our most valued asset, and we take seriously the responsibility that comes with it. Thank you for the opportunity to serve you. We are honored to partner with you and remain committed to helping protect your people, your business, and your communities.
Board of Directors
Brian Mason
Asmark Institute
Luke Jacobs
Encamp
Kyle Springs
Nutrien Ag Solutions
J. Billy Pirkle
Novus Ag
John Cain
Tennessee Farmers Cooperative
Lance Stenzel
Southern States Cooperative
Scott Piercy
Poole Chemical
Advisors
Daren Coppock
Agricultural Retailers Association
Corey Rosenbusch
The Fertilizer Institute
Working Together to Raise Safety Standards
Asmark collaborates with organizations across the United States to enhance ag retail safety and compliance.
The Ammonia Room @ The AgriCenter
Bloomington, IL
A specialized training space designed to support the hands-on learning components of the Ammonia Technician Course and Nurse Tank Inspection Course. The classroom features a variety of full-scale props and equipment commonly found in anhydrous ammonia installations. From tank valves to safety systems and nurse tanks, props are tailored to help ag professionals gain confidence working safely around ammonia installations.
LaVergne Training Center
LaVergne, TN
Located just 10 miles from the Nashville airport, this multi-purpose building is equipped with custom-built training props designed to replicate countless real-life scenarios, including those used in our 40-Hour HazWoper Training course. The facility also features a computer lab and a large conference room available for use by the industry.
Ford B West Training Center for Responsible Agriculture
Owensboro, KY
This one-of-a-kind mock ag retail facility serves as the agricultural industry’s premier training and education center. Designed to closely replicate a working ag retail site, it provides a realistic environment for hands-on instruction focused on safety, security, and environmental stewardship.
Mobile HAZWOPER Refresher Course
The only mobile unit of its kind, our field training rig and certified instructor travels to agricultural retailers across the country to deliver in-person, hands-on instruction.
The course is offered at more than 70 remote locations nationwide and features over 40 portable training scenarios designed to keep the experience fresh, relevant, and effective year after year. These simulations provide practical, real-world opportunities for participants to apply and reinforce the knowledge gained in the initial training course.